Bass Pro Shops Among America’s Most Reputable Companies

Bass Pro ShopsBass Pro Shops has always been a top national retailer of outdoor gear and apparel. They were named one of “America’s Most Reputable Companies” by Forbes magazine in recognition of the public’s trust in the organization.

The achievement is based on a national study compiled by The Reputation Institute, a well-established consultancy based in Boston, that measured 800 leading companies by gauging the perceptions of nearly 43,000 respondents familiar with them. Bass Pro Shops ranked 19th on the list of 100 distinguished companies, above Disney, Home Depot, Marriott, FedEx and others.

With a passion of the outdoors and a feel for the products and shopping experiences desired by outdoor enthusiasts, Johnny Morris’ Bass Pro Shops helped transform the outdoor retail industry. They have also made giving back to conservation its hallmark, inspiring everyone to enjoy, love and conserve the great outdoors. The company works on behalf of conservation by supporting the efforts of nonprofit conservation organizations that share a desire to tackle key conservation initiatives such as wildlife habitat improvements, conservation and outdoor skills education, improving the quality of lakes, rivers and springs and conservation advocacy.

“There are no shortcuts to earning a customer’s trust. Reputation is earned with genuine, friendly service and by offering quality products and experiences at an exceptional value each and every time,” said founder/CEO and noted conservationist Johnny Morris. “This recognition is a tribute to all of our remarkable and passionate team members who work hard every day to make sure every customer experience is a positive one.”


More About Bass Pro Shops

Bass Pro Shops was founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today more than 100 retail and marine centers host 120 million people annually. It also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. It has also been named b y Forbes as “One of America’s Best Employers”.