Higgins’ career in outdoor sports media spanned more than 40 years and included time in sales with Field & Stream, World Fishing Network and B.A.S.S., as publisher of Western Outdoors Publications and as founder and publisher of Florida Fishing Weekly. Brian Thurston, publisher of Fishing Tackle Retailer and The Fishing Wire, was one of Higgins’ closest friends for decades. “He was such a dear friend, and you always knew when Joe was in the room. His infectious smile, booming voice and the way he…

Joe Higgins, VP of Sales for B.A.S.S.