Lew’s, a legendary name in tackle and a CrappieNow sponsor, along with another legend Hank Parker, have teamed up to carry the family fun of fishing message into millions of American households in 2015.
“Hank Parker’s Outdoor Magazine” will celebrate its 29th year on television in 2015. The Lew’s brand got its start in the 1950s with a new owner and resurgence in popularity since 2009.
“Lew’s and Hank Parker’s images and brands have closely paralleled one another over the past three decades, meaning we take our fishing seriously but have a lot of fun doing it,” said Lew’s CEO Lynn Reeves. “While the spot will always be about the sheer pleasure of spending time together on the water with family and friends, it’s the avid fishing enthusiasts like Hank that help inspire and educate all ages to get involved in the activity. Our goal is to introduce more people to fishing.”
Parker said, “Knowing the get-it-right product sincerity and passion behind industry veterans, Lew’s partners, Lynn Reeves and Gary Remensnyder like I do, I couldn’t be more thankful to have this opportunity to be part of their team. Like our television show, they have something for all ages, skills and levels of fishing enthusiasts.”
Lew’s launched its American Hero initiative out of genuine respect for America’s military veterans and with a sincere promise to never forget them. American Hero is more than just rods and reels. It was developed to help organizations that use fishing as part of their programs to help veterans return to life after military service. The Lew’s program has already provided fishing gear support to several such groups, including FOCUS Marines Foundation, Reel American Heroes Foundation, Operation HOOAH, Kentucky Pro Bass Warrior Foundation and more.
“Hank Parker’s Outdoor Magazine” airs during the first and second quarters on the Outdoor and Pursuit Channels. You can visit www.lews.com to learn more about the American Hero program and products.