Page 14 - Crappie NOW - August 2017

Bass Pro Shops has always been
a top national retailer of outdoor gear
and apparel. They were named one of
“America’s Most Reputable Companies”
by Forbes magazine in recognition of the
public’s trust in the organization.

The achievement is based on a
national study compiled by The Reputation
Institute, a well-established consultancy
based in Boston, that measured 800 leading
companies by gauging the perceptions of
nearly 43,000 respondents familiar with
them. Bass Pro Shops ranked 19th on the
list of 100 distinguished companies, above
Disney, Home Depot, Marriott, FedEx and
others. More About Bass Pro Shops

With a passion of the outdoors and a feel
for the products and shopping experiences Bass Pro Shops was founded in 1972
desired by outdoor enthusiasts, Johnny when avid young angler Johnny Morris
Morris’ Bass Pro Shops helped transform began selling tackle out of his father’s liquor
the outdoor retail industry. They have store in Springfield, Missouri, today more
also made giving back to conservation than 100 retail and marine centers host 120
its hallmark, inspiring everyone to enjoy, million people annually. It also operates
love and conserve the great outdoors. The White River Marine Group, offering an
company works on behalf of conservation unsurpassed collection of industry-leading
by supporting the efforts of nonprofit boat brands, and Big Cedar Lodge,
conservation organizations that share a America’s Premier Wilderness Resort. It
desire to tackle key conservation initiatives has also been named b y Forbes as “One
such as wildlife habitat improvements, of America’s Best Employers”.
conservation and outdoor skills education,
improving the quality of lakes, rivers and
springs and conservation advocacy.
“There are no shortcuts to earning a
customer’s trust. Reputation is earned with
genuine, friendly service and by offering
quality products and experiences at an
exceptional value each and every time,” said
founder/CEO and noted conservationist
Johnny Morris. “This recognition is a tribute
to all of our remarkable and passionate
team members who work hard every day
to make sure every customer experience
is a positive one.”

14 Crappie NOW August 2017