Page 3 - Crappie NOW - December 2018

Opening Cast

Can you believe a whole year has
almost passed by again! In a recent
December 2018 EDITOR/ SR. WRITER sports radio show, I was asked two
things. First, what I’ve seen changing
in media techniques to reach the
IN MEMORIAM crappie angler. And two, is our crappie
fishing sport growing? The following
are a few of my thoughts.
Concerning the media, it is
WRITERS changing as rapidly as our cell phones. We are running
Darl Black to reach not only the savvy, seasoned crappie pro but
Vic Attardo also the novice of all age groups. This means many
Ron Presley varying methods of communication but follows what we
Vernon Summerlin at CrappieNow envisioned when we started the ezine.
John Phillips While we continue to publish an online monthly ezine
Greg McCain on the web, we also publish via social media on all
John Felsher platforms. To say that this stretches our resources is an
Ron Wong understatement. Every social media platform reaches
a different demographic and many times multiple
demographics within each platform.
What we post to each and when is just as important.
We want you to have relevant how-to material, no
infomercials. Our videos, pictures, articles, etc. are trying
to show all crappie fishermen, women and children how
to effectively catch crappie.
Secondly, the sport is growing leaps and bounds by
every standard. Dollars spent, product developed, shows,
tournament availability at national and regional levels,
content developed, hours fished, etc. New products are
now developed with the crappie fisherman in mind. This
includes the seasoned crappie companies like Bobby
Garland, BnM Poles along with big companies including
Garmin, Yamaha and Ranger Boats. New companies like

© Copyright 2018 Jenko, H&H, Foxy Fishing, Rod Sox, Pro Built and many
more are moving major products to crappie fishermen.
Tournament participation numbers are up. State DNRs
are recording more hours spent fishing for crappie. TV
crappie shows are more prominent. Social media videos,
live feeds, blogs, etc. are expanding and pushing content

Fishing Funny’s....26 to you, the viewer and reader.
We at CrappieNow want to give you just-in-time
targeted content via all methods. Please support our
Cover Photo: efforts by liking and sharing our social media posts and
Christmas can be watching a log in FREE to read our monthly magazine at www.
crappienow.com
sunrise on the water or the
ornaments over the fireplace.
Photo Contest....36 Tim Huffman photo Merry Christmas and God Bless you and your family,
Dan Dannenmueller, Publisher

3 Crappie NOW December 2018